I see people all the time who, when asked why there aren’t more movies, books, and so on for women and minorities, say things like, “Well, it’s just not marketable. There’s no audience for a [movie/book] about [whatever].”

Fuck you.

Marketing isn’t about giving people what they want. Marketing is about TELLING people what they want and making them buy it. The reason that we see stories about white dudes as universal human stories is because that’s how they’re marketed. All other stories are, well, othered.

Sigh.

The problem is not that no one is interested in stories about black women or little girl heroes or queer romantic comedies. The problem is that the people who control the market and the flow of information aren’t interested. At this point, we’ve all been more or less successfully programmed for decades to prefer consuming what we’ve been told we are supposed to enjoy, and when we have the gall to complain about it, movie executives and publishers and so on all want to throw their hands in the air and say, “but people won’t buy X!”

Bullshit.

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3. productivesienna reblogged this from greaterthanlapsed and added:

   thinking makes me reaaaaally want...start my own publishing agency just so I don’t

4. always-tete reblogged this from greaterthanlapsed and added:

   Exactly. This has

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